Category: Latest News
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Unpacking Content Marketing and why it’s important to modern business.
Each and every day society engages with marketing tactics like posters, advertisements and product placement but content marketing is what sets businesses a part. Content marketing is defined as: “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving…
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Blog gone south? The signs it is time to get a blog writing service
Keeping up to date with everything in your business can sometimes be like biting off more than you can chew. It might be time to consider hiring a blog writing service to do this job for you and keep your business blog churning and doing great things in the back end for your online ranking.…
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5 Questions you don’t want your customers asking when they’re on your website.
Your business needs a website. But your business needs a website that has a well-thought user-experience to give you the momentum you need. Why? Your website can look stunning, share excitement but not have any thought to user-experience, which is essentially a pain-point for potential customers. Ask yourself. How many of the questions below would my…
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How your business can emerge post COVID-19 stronger than ever…
With the serious situation that is unfolding around the events of COVID-19, we want to be sensitive to what’s happened but also carefully protect the livelihood of our wonderful team and community businesses. For our small business, that means making sure we continue to guide your decisions and enhance your web and social media offering.…
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Engagement, Engagement, Engagement! The secrets to sparking with your Instagram followers
Let’s talk engagement! It’s no secret there’s millions of businesses on Instagram competing for the A word…Attention. The platform is home to a sea of content and it is hard to stand out in the 95 million photos and videos that are shared Every. Single. Day. Instagram basically gives businesses a channel to be able…
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Have you created a community through your blog?
Trust and credibility can never be bought, they must be earnt. So how do you offer value to your social media following and past/current/future clients, customers, leads, etc? The value of a business blog goes far beyond that of just filling a page on your website and writing ‘just because’. When done right, a blog…
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Google to mark all non-encrypted websites as ‘NOT SECURE’ from July 2018
From July 2018, websites running on http (rather than https) will show a ‘NOT SECURE’ warning in Google Chrome (version 68) to all visitors. This new warning is part of Google’s long term plan to encrypt every website on the Internet. Why is Google doing this? Google is an advocate for a secure, encrypted Internet. The benefits of which are: increased security,…
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Is your website ready for Google’s security push?
You may have noticed a new “Not Secure” warning on in the URL box when logging in to your website’s backend in Chrome or Firefox. This is the first stage of Google and Mozilla’s push for a secure web – is your website ready? Web Bird Digital can help by migrating your website to SSL…
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Favicons and Their Importance in Your Site
Multiple Images for Multiple Devices Favicons are an important but sadly often overlooked part of your website. These icons act as your branding when your users save your site to their desktop, tab or bar. The reason for the multitude of favicons you need is down to history. The fundamental idea being that different operating…
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Interactive Character Transformations
Building Something Fancy Sometimes you want something fancy and different in your UI to draw your attention. You can use a slider, accordion or many of the other pre-built solutions, but something you want something entirely different. I’ve recently written an article on how you can take a series of words and split them into characters.…
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Responsive Web Design
We’ve been designing responsive web sites for a while now. When a website is responsive, the layout and content adapts based on the size of the screen it’s presented on. A responsive website automatically changes to fit the device you are viewing it o be it a widescreen desktop monitor, a laptop, a tablet, and…
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Is it time for a new website?
I have been thinking a lot about redesign versus redevelopment recently. For a long while, if a client had budget constraints and an existing WordPress website, we would offer the solution of redesigning some of the templates to update the look and feel of the site rather than offering them a complete rebuild. The problem…
