Your Brand Strategy Questionnaire

Please provide us with some information about your business, so that we can gain some insight into your company, which will help us to design a website that will fit in best with your brand strategy and goals. This form should take around 20-30 minutes to complete.

By clearly articulating what your company does, we find that we are better equipped to design a functional website that fits in with your brand strategy and speaks effectively to your customers/potential customers. Please provide us with as much information as you can to help us gain a better understanding of your business.

This page is optional

This page, as well as the next, are optional and are designed to get you thinking about you website’s content. Please feel free to skip these pages if you already have your content organised or know what you will be including.

Understanding your client/customer base is the key to designing an effective website. By describing your customers and their needs/values/wants, we will gain a greater understanding of how your customers might think and behave, and in turn can create value by anticipating their needs and actions through justified decisions for strategy and design.

This page is optional

This page, as well as the previous page, are optional and are designed to get you thinking about you website’s content. Please feel free to skip these pages if you already have your content organised or know what you will be including.

This section is all about the approach that you are going to take to attract attention, create a first impression and build relationships. Consider a combination of functionality, findabililty, usability and accessibility to ensure you and your visitors get the most out of your website.

Are there any features that must be included on your website? *

For example : galleries, members login area, newsletter signup integration, e-commerce, etc
* Please note that unless already outlined in your contract, any additional features beyond the scope of the outline may add additional costs to your project. If you may require any custom functionality that has not yet been discussed, please list as much detail as possible, and your project manager will be in contact to discuss this with you.

The majority of websites have four basic pages: Home, About Us, Services, Contact. Please let us know your preferred style and structure for each of these pages.

Are there any talking points that must be included on the home page? *

For example:
* Tagline
* Your history and credibility
* Your service capabilities
* A list of your services
* Your qualifications
* A biography or staff introduction

Are there any talking points that must be included on the About page? *

For example:
* How did you get started in this industry?
* Any backstory you want to share?
* Previous Experience or level of experience
* A biography or staff introduction
* Hobbies, family life, things you enjoy outside of work.
* Personal and Professional achievements.
* Testimonials or case studies

Are there any talking points that must be included on the Services page? *

For example:
* List your services
* A short description of each service
* A summary of your services offering
* Do you offer packages or stand alone products/services?
* Call to action (how can customers get started?)
* The most important benefits of the product or service
* Your point of difference

Seeing where your competitors strengths and weaknesses lie, can help us to find effective strategies that help to strengthen or differentiate your angle, and in turn can lead to more successful outcomes for your website. Please provide as much detail as possible.

Who are your main competitors?

Who are your main competitors?

Summarise any features/functionality/styles you feel work well or don’t work well.

With a great vision, we can use elements of your brand throughout the design of the website, resulting in a more effective website.

Please list any social media links you would like to include.