Practical AI, built for real business problems
Generic AI tools don’t know your products, your customers or your processes. We build AI around your own information and connect it to the systems you already rely on, so it saves time from day one.

Custom AI assistants
Answers for customers and staff, day and night
Chatbots and internal assistants trained on your website, documents and FAQs. They answer accurately, stay on brand and pass tricky questions to your team.
AI integrations
Add AI to the tools you already use
We connect AI to your CRM, helpdesk, website and databases, so it can read and act on your real business information.
Workflow automation
Let AI handle the busywork
Sort enquiries, draft replies, summarise calls and route jobs automatically, with your team approving what matters.
Knowledge search
Find the answer in seconds
Ask questions in plain English and get answers from your manuals, policies and past projects, with a link to the source.
Document processing
From paperwork to data, with no re-typing
Pull the details out of invoices, forms and applications and send them straight into your systems.
Content & SEO tools
Publish more, with less effort
AI that drafts product descriptions, page copy and meta descriptions in your brand voice, ready for a person to approve.
AI agents & MCP servers
Let AI agents work in your systems
MCP servers that let agents such as Claude use your apps and data with the permissions you set, the same way WingMind AI works with WordPress.
The right AI model for the job
We’re not tied to one AI provider. We choose the model that suits your task, budget and privacy needs, then build it into a web app, WordPress plugin or integration your team will actually use.
AI models
Anthropic Claude
Google Gemini
Built with
Laravel
WordPress
MCP
Our AI products
Two AI products we designed, built and run ourselves. Use them as they are, or let us tailor them to your business. The same team builds your custom AI.

AI Concierge
A 24/7 chatbot for clubs and hospitality venues
Custom-trained on your website, menus, event calendar and member rules, the AI Concierge answers guest questions instantly and takes pressure off your front-of-house team.
- 94% of standard guest questions answered first time
- 45% fewer phone calls in peak service
- Hands tricky questions to your staff

WingMind AI
An AI agent that runs your WordPress website from a chat
Ask WingMind about your site or tell it what to change. It edits pages, menus, forms and SEO right inside your WordPress admin, running on Claude or Gemini, or connected to your own agent such as Claude Code.
- Works with the Block Editor, Classic Editor and WooCommerce
- Confirmation prompts, read-only modes and rollback
- Managed plans, your own API key or the MCP Relay

Generic AI doesn’t know your business. Yours will.
Off-the-shelf AI tools are impressive, but they don’t know your prices, your policies or your customers, and they can’t reach the systems where your work happens. Custom AI is trained on your information and built into your workflow, so you get answers you can trust and time back every week.
| Generic AI tools | AI built for your business |
|---|---|
| Doesn’t know your products, prices or policies | Trained on your own website and documents |
| Copy and paste between chat windows and your systems | Connected to your CRM, website and workflows |
| Sounds confident, even when it’s wrong | Answers from your sources and hands off when unsure |
| Another tool your team has to learn | Works inside the tools your team already uses |
| Support tickets and long waits | Looked after by the Sydney team that built it |
From first idea to working AI
We start with the task that will save you the most time, prove it works, then build on what succeeds. You’re involved at every stage.
Find the right use case
A free consultation to find where AI will save your team the most time, followed by a clear proposal with scope and price.
Build and test with your data
We build your AI tool, train it on your information and test its answers with your team before it goes anywhere near a customer.
Launch and improve
We launch, watch how it performs and keep refining it, with the same Sydney team on hand for support.
Every custom AI project is quoted after a free consultation, so you know the scope and cost before we start.
Questions about custom AI solutions
What kind of AI solutions do you build?
Custom chatbots and internal assistants, AI integrations with your CRM and other systems, workflow automation, document processing, content tools and MCP servers that let AI agents work with your apps. We also offer two ready-made products: the AI Concierge for clubs and venues, and WingMind AI for WordPress.
Is AI right for my business?
If your team answers the same questions every day, copies information between systems or spends hours searching for documents, AI can almost certainly help. A free consultation is the quickest way to find out where it will make the biggest difference.
Is our business data safe?
We design every solution around your data. Your AI only uses the information you choose to give it, sensitive documents can stay behind the scenes, and we’ll explain which AI provider handles your data before anything is built.
Which AI models do you use?
We’re not tied to one provider. We work with Anthropic’s Claude and Google’s Gemini, and choose the model that best suits your task, budget and privacy requirements.
Can AI connect to our existing systems?
Yes. We connect AI to your website, CRM, booking system, helpdesk or database, so it works with your real business information instead of guessing.
What’s the difference between the AI Concierge and a custom AI solution?
The AI Concierge is a ready-to-go chatbot built for clubs and hospitality venues, so it’s quick to set up. A custom solution is designed around your business from scratch, for anything from internal assistants to fully automated workflows.
What is WingMind AI?
WingMind AI is our WordPress plugin that adds an AI agent to your WordPress admin. Ask it about your site or tell it what to change, and it edits pages, menus, forms and SEO for you, with an audit log so changes can be rolled back. Find out more about WingMind AI.
How much does a custom AI solution cost?
It depends on what the AI needs to do and which systems it connects to. After a free consultation we’ll give you a detailed proposal with a fixed quote, so there are no surprises.
How do I get started?
Book a free consultation below or give us a call. We’ll talk through where AI could help and recommend the right approach for your business.
Ready for take-off?
Find out what your website should be doing for you
Book a free website review and we’ll look at your site, your Google presence and your socials, then tell you plainly where the opportunities are. No obligation and no hard sell.
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