Some of our favourite recent blogs…
How Brands Can Better Leverage Facebook Video Marketing
According to a recent webinar by Ad Age and Brightcove, 91 percent of companies consider video marketing important to their business, but only 67 percent feel that they use it in an effective way. And it’s not enough to have just a high click-through rate: in order for marketers to get the most bang for their buck when engaged in video marketing, focusing on retention is imperative—particularly with Facebook video marketing.
Video Outperforms For Content Marketing
Brand marketers using video report that it outperforms other types of content marketing, according to a new research study conducted by video marketing platform VidYard on the effectiveness of video marketing. More than 70% of the B2B companies that use video in their marketing said it exceeds plain text and images at driving conversions, and many said the ROI from video is on the rise.
In a “best-in-class” competition for viral marketing, the most successful contender might just be the Ice Bucket Challenge that raises awareness of amyotrophic lateral sclerosis (ALS). Uploaded on July 29, 2014, the video challenges people to drop a bucket of ice water over their head or donate $100 to charity. Those who accept the challenge are encouraged to pay the challenge forward to three people.
Video Marketing for Startups
Planning to start a business is something, and doing it is a completely another thing. As an entrepreneur, you need to keep an eye on a lot of things when you have planned to start a business. The major challenge is to let people know about your existence in the first place. They need to know that a business exists. And you have to inform them about the products and services that you offer. So, the primary thing that you need to concentrate on is the marketing of your website. And you can do it in multiple ways, just what you may want.