Each and every day society engages with marketing tactics like posters, advertisements and product placement but content marketing is what sets businesses a part. Content marketing is defined as: “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving … Continue reading Unpacking Content Marketing and why it’s important to modern business.
Keeping up to date with everything in your business can sometimes be like biting off more than you can chew. It might be time to consider hiring a blog writing service to do this job for you and keep your business blog churning and doing great things in the back end for your online ranking. … Continue reading Blog gone south? The signs it is time to get a blog writing service
Your business needs a website. But your business needs a website that has a well-thought user-experience to give you the momentum you need. Why? Your website can look stunning, share excitement but not have any thought to user-experience, which is essentially a pain-point for potential customers. Ask yourself. How many of the questions below would my … Continue reading 5 Questions you don’t want your customers asking when they’re on your website.
With the serious situation that is unfolding around the events of COVID-19, we want to be sensitive to what’s happened but also carefully protect the livelihood of our wonderful team and community businesses. For our small business, that means making sure we continue to guide your decisions and enhance your web and social media offering. … Continue reading How your business can emerge post COVID-19 stronger than ever…
Let’s talk engagement! It’s no secret there’s millions of businesses on Instagram competing for the A word…Attention. The platform is home to a sea of content and it is hard to stand out in the 95 million photos and videos that are shared Every. Single. Day. Instagram basically gives businesses a channel to be able … Continue reading Engagement, Engagement, Engagement! The secrets to sparking with your Instagram followers
Trust and credibility can never be bought, they must be earnt. So how do you offer value to your social media following and past/current/future clients, customers, leads, etc? The value of a business blog goes far beyond that of just filling a page on your website and writing ‘just because’. When done right, a blog … Continue reading Have you created a community through your blog?
From July 2018, websites running on http (rather than https) will show a ‘NOT SECURE’ warning in Google Chrome (version 68) to all visitors. This new warning is part of Google’s long term plan to encrypt every website on the Internet. Why is Google doing this? Google is an advocate for a secure, encrypted Internet. The benefits of which are: increased security, … Continue reading Google to mark all non-encrypted websites as ‘NOT SECURE’ from July 2018